After analyzing campaigns and dashboards across industries, I developed a structured roadmap that I now follow for every project.
Step 1: Data & Business Discovery
I begin by understanding the business model, audience demographics, and existing performance data.
This includes reviewing analytics, traffic sources, and conversion history.
Step 2: Audience & Demographic Analysis
Instead of targeting broad audiences, I analyze:
- Age groups
- Location data
- Device usage
- Engagement patterns
This allows campaigns to focus on high-intent audience segments.
Step 3: Platform Strategy Based on User Behavior
Different industries require different platform focus:
- E-commerce → Meta + Retargeting + Shopping campaigns
- Services → Google Search + Lead Funnels
Local Businesses → Geo-targeted ads + Local SEO
